Marta Blanco is the founder of Sofia's Hope and a dedicated board member of the International Cardio-Oncology Society (IC-OS). In January 2013, Marta established Sofia's Hope in honour of her eldest daughter, Sofia, who passed away from heart failure after years after treatment for Non-Hodgkin’s Lymphoma. Her mission is to advance the cause of pediatric cancer, with a particular focus on pediatric cardio-oncology. Marta Blanco recently joined the IC-OS board, bringing a powerful voice for childhood cancer patients and their families.
Born in New Orleans, LA, to Colombian parents, Marta is fully bilingual and bicultural. She earned her undergraduate degree from Louisiana State University (LSU) and is a graduate of Thunderbird – the American Graduate School of International Management. Marta began her career in Research, where she gained extensive knowledge in consumer insights and their significance in marketing and advertising. She identifies more as an Account Planner than simply an Account Manager or Research Manager.
